By the Numbers: Where Black Founders Find Their First Dollar
Sample article. Personal savings, friends and family, and grants still outpace venture capital as the first source of funding for most new businesses.
By Pharoh Martin·
1 min read

This is sample content written to demonstrate the layout. Figures below are illustrative placeholders, not survey results.
Venture capital dominates coverage of startup finance, but it is the exception, not the rule. For most new businesses, the first dollar comes from somewhere much closer to home.
The funding ladder
| Source | Share of founders (illustrative) |
|---|---|
| Personal savings | 64% |
| Friends and family | 22% |
| Bank or credit union loan | 9% |
| Grants and competitions | 8% |
| Angel or venture capital | 3% |
"The first check is almost always personal. The question is how long a founder can afford to write it."
Why it matters
A founder's starting capital is tied to household wealth. Where that wealth is lower, businesses start smaller and with less room for error — which shapes everything from hiring to survival rates.
Methodology note
When Blk Founders publishes original data, we will describe sample size, collection dates, and margins of error in this space.
Filed under: datafundingsurvey
Sources
- Federal Reserve Banks, Small Business Credit Survey (methodology reference)
- U.S. Census Bureau, Annual Business Survey (methodology reference)
- Figures in this sample article are illustrative
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